Associate Director, Analytics
Tasks
- Build standardized analytics tools
- Consult on marketing platform testing and targeting
- Coordinate vendor measurement solutions
- Create media measurement and testing plans
- Deliver campaign reviews with recommendations
- Design experiments to optimize campaign performance
- Develop AI agent analytics
- Develop measurement frameworks
- Manage client relationships
- Operationalize measurement approaches
- Provide actionable insights for brand lift and conversion lift
- Set automation strategy for data integration
- Support data strategy and data driven innovation
- Translate complex data for stakeholders
Perks/Benefits
- Dental insurance
- Employee mental health awareness days
- Employee resource groups
- In-office events
- Medical insurance
- Paid time off
- Preferential partner discounts
- Retirement plan
- Vision insurance
Skills/Tech-stack
Asana | Brand Lift | Brand lift studies | Business Manager | Campaign Manager | Cloud platform | Conversion Lift Studies | Conversion lift | DV360 | Data Analysis | Descriptive Statistics | Distribution Theory | Experiment design | Google Analytics | Google Cloud | Google Cloud Platform | Google Marketing | Google Marketing Platform | Hypothesis Testing | Incremental measurement | Lift studies | Marketing Platform | Matched Market | Matched market tests | Matplotlib | Media Analytics | Meta Business | Meta Business Manager | NumPy | Pandas | Project Management | Python | R | SA360 | SQL | SciPy | Statistics | Wrike
Education
Bachelor of Engineering | Bachelor of Science | Master of Science | PhD
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