Head of Marketing Analytics
Tasks
- Build measurement and attribution approach
- Define marketing analytics strategy and vision
- Guide measurement approaches across acquisition CRM and growth
- Improve marketing analytics frameworks processes and capabilities
- Influence customer acquisition growth and marketing effectiveness decisions
- Lead coach and develop marketing analysts
- Maintain analytical quality and rigor
- Partner with stakeholders to solve marketing and growth challenges
- Translate business questions into analytical work
Perks/Benefits
Skills/Tech-stack
Analytics transformation | Attribution Modeling | CRM Analytics | Customer Acquisition | Customer Analytics | Data Quality | Data measurement | Experimentation | Growth analytics | Lifetime Value | Lifetime value modeling | Marketing Analytics | Marketing Mix | Marketing Mix Modeling | Mix Modeling | Multi-Touch Attribution | Multi-touch) | Next Best Action | Value modeling
Education
N/A
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