Sr Dir Business Insights & Marketing Analytics
CORP- Northfield - Headquarters, United States
USD 177K-266K Senior-level Full Time
Tasks
- Build TAM SAM market models
- Build dashboards and reporting frameworks
- Create marketing attribution models
- Define customer intelligence and segmentation
- Develop competitive intelligence program
- Develop data strategy and governance framework
- Enable always on customer segmentation
- Establish data stewardship taxonomy and reporting
- Integrate internal and external data sources
- Lead enterprise marketing analytics team
- Manage vendor relationships for data ecosystem
- Measure campaign impact and customer journey effectiveness
- Partner with marketing teams to optimize performance
- Translate insights into executive business recommendations
Perks/Benefits
- 401k contributions
- Continuing education and training
- Employee assistance program
- Employee resource groups
- Employee service corp
- Health insurance
- Life and disability insurance
- Paid time off
Skills/Tech-stack
Acuity | Adobe Analytics | Business Intelligence | Clarivate | Competitive Intelligence | Customer Segmentation | Data Governance | Data Quality | Data Security | Data Stewardship | Data Taxonomy | Data Visualization | Data integration | Dynamics | Google Analytics | Google Tag | Google Tag Manager | Informatica | Market sizing | Marketing Analytics | Marketing attribution | Marketo | Power BI | Python | R | SQL | TAM SAM | TAM SAM Modeling | Tableau | Tag Manager | Workfront
Education
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