Director of Enrollment Marketing, Smeal College of Business
Penn State University Park, United States
USD 86K-129K Executive-level Full Time
Tasks
- Align lead handoff processes with admissions counselors
- Build KPI reporting framework for cost per lead and cost per acquisition
- Collaborate with academic program directors on marketing plans
- Continuously test and optimize campaign performance
- Coordinate university brand compliance and communications resources
- Develop data driven portfolio marketing strategy
- Drive content and editorial development
- Execute email marketing campaigns in Salesforce Marketing Cloud
- Forecast enrollment outcomes using historical data
- Manage enrollment marketing budget and forecasting
- Manage lead nurturing and conversion workflows
- Optimize paid media campaigns using analytics
- Present executive dashboards for enrollment health
Perks/Benefits
Skills/Tech-stack
Budget Management | CRM | Campaign Optimization | Content Strategy | Conversion Rate | Conversion rate optimization | Dashboarding | Data Visualization | Digital marketing | Email Marketing | Forecasting | KPI Reporting | Lead generation | Lead nurturing | Marketing Analytics | Marketing Automation | Marketing Cloud | Paid media | Rate optimization | SEO/SEM | Salesforce | Salesforce Marketing | Salesforce Marketing Cloud | Segmentation
Regions
Countries
States
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