Sr. Manager, Marketing Operations & Analytics
Tasks
- Administer vendor relationships
- Build marketing analytics
- Create multi touch attribution models
- Develop dashboards and reporting
- Ensure data quality and compliance
- Lead and develop marketing operations team
- Manage marketing technology investments
- Optimize lead management
- Own marketing technology ecosystem
- Partner cross functionally with Sales Operations and Finance
- Streamline campaign intake and workflows
- Transform processes using automation
Perks/Benefits
- Enhanced parental leave
- Flexible vacation
- RRSP 401K matching plan
- Remote work options
- Virtual healthcare
- Wellness programs
- Work from home support
Skills/Tech-stack
AEO | Account-based marketing | Business Intelligence | CASL | CCPA | Customer Relationship Management | Customer relationship | Data Enrichment | Data Governance | GDPR | Lead Scoring | Lead routing | Marketing Analytics | Marketing Automation | Marketing Cloud | Multi-Touch Attribution | Multi-touch) | Power BI | Project Management | Relationship Management | Revenue attribution | SEM | SEO | SQL | Salesforce CRM | Salesforce Marketing | Salesforce Marketing Cloud | Segmentation | Vendor management | Workflow automation
Education
N/A
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