Senior MarTech Specialist, Marketing Analytics & Web Platforms (MarTech)

GB-LONDON-245 HAMMERSMITH ROAD, United Kingdom

GBP 55K-65K (estimate) Senior-level Full Time

@ B...

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Found 2d ago

Tasks

Architect CRM and data flows for full funnel reporting
Build multi touch attribution models and ABM analytics
Define marketing measurement strategy and KPI framework
Deliver training and enablement for BI adoption
Develop playbooks user guides and best practices
Establish single source of truth with standardized definitions
Govern data taxonomy naming conventions and UTM standards
Improve data quality and reporting accuracy
Manage Drupal CMS requirements
Manage web platform roadmap for marketing priorities
Monitor dashboard adoption and usage trends
Optimize marketing dashboards and reporting
Own Bynder digital asset management roadmap and governance
Transform marketing data into actionable insights
Translate business requirements into technical requirements

Perks/Benefits

Skills/Tech-stack

Education

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Senior MarTech Specialist, Marketing Analytics & Web Platforms (MarTech)

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