Freelance - Director, Analytics
Tasks
- Combine disparate data sets for analysis
- Create business case from research and benchmarks
- Define KPIs and data collection
- Define requirements for multi touch reporting
- Design test and learn plans
- Develop ROI pro forma
- Drive forecasting and insight tools
- Generate insights for on going optimization
- Lead measurement and analytics plans
- Lead team of analysts
- Optimize paid media and omni channel performance
- Produce campaign reporting and analysis
- Provide attribution models across channels
Perks/Benefits
- 401k
- Dental insurance
- Disability benefits
- Flexible spending account
- Health insurance
- Hybrid work model
- Paid parental leave
- Paid sick leave
- Paid time off
- Stock options
- Vision insurance
- Work from home option
Skills/Tech-stack
A/B | A/B Testing | Adobe Analytics | Adobe Campaign | Adobe Campaign Classic | B testing | Business Objects | CRM | Campaign Manager | Customer Lifetime Value | Customer Segmentation | DSP | Data Mining | Data Studio | Data Visualization | Databricks | Experiment design | Facebook | Google Analytics | Google Campaign Manager | Google Data Studio | Lifetime Value | Market Share | Market share analysis | Marketing Cloud | Marketing attribution | Measurement and analytics | Microsoft Excel | Multivariate analysis | Power BI | Predictive Modeling | Python | ROI calculation | ROI pro forma | SQL | Salesforce Marketing | Salesforce Marketing Cloud | Share analysis | Statistical Analysis | Tableau
Education
Roles
Analytics | Analytics Director | Director | Director of Analytics
Regions
Countries
States
Cities
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