Marketing Analytics & Attribution Manager – FX & CFDs
London, England, United Kingdom
GBP 55K-70K (estimate) Mid-level Full Time
Tasks
- Build dashboards for KPIs and conversion rates
- Collect analyze marketing data
- Configure and integrate marketing technology tools
- Create reporting for marketing performance and revenue contribution
- Develop and manage analytics data layers
- Develop revenue attribution models
- Ensure tracking accuracy and data consistency
- Evaluate campaign performance
- Implement user journey and conversion tracking
- Measure ROI customer acquisition cost and lifetime value
- Present insights to senior management
- Reconcile marketing expenses and revenue contributions
Perks/Benefits
- N/A
Skills/Tech-stack
Conversion Tracking | Customer Acquisition | Customer Acquisition Cost | Customer Lifetime Value | Customer Relationship Management | Customer relationship | Dashboarding | Data Analysis | Data Layer | Data integration | Data layer management | Email Marketing | Google Analytics | Google Tag | Google Tag Manager | Layer management | Lifetime Value | Marketing Analytics | Marketing Automation | Marketing attribution | Mixpanel | Relationship Management | Return on Investment | Tag Manager | User Journey | User journey tracking
Education
N/A
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