Freelance - Director, Analytics
Tasks
- Analyze customer behavior and conversion signals
- Author marketing analytics POVs
- Build business case and attribution methodology
- Collaborate cross functionally on insights
- Define KPIs and data collection
- Design test and learn plans
- Develop ROI pro forma
- Develop campaign forecasting and insight models
- Drive AI innovation and tools adoption
- Lead measurement and analytics plans
- Optimize paid media and omnichannel performance
- Produce campaign reports and analysis
- Provide leadership and manage analysts
Perks/Benefits
- 401k
- Dental insurance
- Disability benefits
- Flexible spending accounts
- Health insurance
- Hybrid work model
- Paid activism days
- Paid parental leave
- Personal days
- Sick days
- Stock options
- Vacation days
- Vision insurance
- Work from home 2 days per week
Skills/Tech-stack
Adobe Analytics | Campaign attribution | Customer Lifetime Value | Customer Segmentation | Data Mining | Data Studio | Data Visualization | Database | Design of Experiments | Excel | Google Analytics | Google Data Studio | Key Performance Indicators | Lifetime Value | Marketing Analytics | Marketing Automation | Marketing Cloud | Multivariate analysis | Performance indicators | Pivot Tables | Power BI | Predictive Modeling | Python | ROI pro forma | SFMC | SQL | Salesforce Marketing | Salesforce Marketing Cloud | Significance Testing | Tableau | Test and learn
Education
Roles
Analytics | Analytics Director | Director | Director Analytics
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