Senior Manager, CRM & Personalization Analytics
Tasks
- Analyze customer lifecycle churn and engagement
- Build and scale CRM analytics function
- Collaborate with Data Engineering and IT on data quality and integration
- Create data stories for senior leadership
- Deliver data driven customer insights
- Design and analyze A/B tests
- Design and analyze multivariate tests
- Develop campaign measurement frameworks
- Manage and mentor analysts
- Own CRM analytics strategy for campaigns and personalization
- Partner with CRM Loyalty Digital Product and Merchandising teams
- Segment customers for targeted marketing
Perks/Benefits
- N/A
Skills/Tech-stack
A/B | A/B Testing | B testing | CDP | CRM Analytics | Customer Segmentation | Data Visualization | Loyalty Program | Loyalty program analytics | Marketing Analytics | Multivariate Testing | Personalization | Power BI | Predictive Modeling | Program analytics | SQL | Statistical Analysis | Tableau
Education
Roles
Analytics Manager | CRM Analytics Manager | Manager | Senior Manager
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