Director, Marketing Analytics & Automation
USA - Woburn (MA), United States
USD 150K-190K Executive-level Full Time
Tasks
- Analyze customer journey for growth opportunities
- Build AI enabled marketing insights
- Build marketing intelligence ecosystem
- Collaborate with marketing sales finance data and technology leaders
- Define marketing technology roadmap
- Develop predictive models for marketing performance
- Drive experimentation and continuous innovation
- Ensure data governance and privacy compliance
- Ensure responsible AI usage
- Establish data protection best practices
- Improve conversion performance
- Integrate CRM marketing platforms and data infrastructure
- Integrate marketing technology platforms
- Lead global marketing analytics and automation team
- Lead marketing analytics strategy
- Manage attribution modeling
- Manage funnel analytics
- Manage lifecycle marketing workflows
- Oversee marketing automation programs
- Own marketing measurement framework
- Report marketing ROI
- Track pipeline contribution
- Transform data into business insights
Perks/Benefits
- Bonus program
- Events Committee
- Hybrid work
- Internal mobility
- Medical insurance
- Onboarding training
- Paid time off
- Professional development
- Retirement planning
- Reward & recognition programs
- Uncapped commission
Skills/Tech-stack
Artificial Intelligence | Attribution Modeling | B2B SaaS | CDP | CRM | Customer Journey | Customer Journey Analytics | Dashboards | Data Governance | Data Visualization | Funnel analytics | Journey Analytics | Machine Learning | Marketing Analytics | Marketing Automation | Predictive Modeling | Privacy Compliance | ROI reporting | Responsible AI
Regions
Countries
States
Cities
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