Business Analytics Manager (Lifecycle Marketing)
Tasks
- Apply AI capabilities for targeting personalization and insight generation
- Build analytics frameworks linking marketing efforts to business outcomes
- Design and scale experimentation and testing frameworks
- Drive continuous improvement and tool adoption
- Ensure rigorous measurement and business impact
- Establish analytics and lifecycle marketing ways of working
- Lead and develop analysts
- Partner with lifecycle marketing leadership to define member targeting and messaging across the lifecycle
- Provide structured analysis to senior leadership
Perks/Benefits
- N/A
Skills/Tech-stack
A/B | A/B Testing | B testing | Behavior Analysis | CRM | Causal Inference | Customer Behavior Analysis | Customer behavior | DBT | Data Analysis | Data Modeling | Experimentation | Lifecycle Marketing | Personalization | SQL | Snowflake | Targeting
Education
N/A
Regions
Countries
States
Cities
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