Senior Manager, Direct Mail Analytics
Tasks
- Analyze direct mail channel metrics
- Apply AI automation for reporting and monitoring
- Automate analytics workflows using Python
- Build Snowflake dashboards and performance monitoring
- Build predictive models for response and segmentation
- Design and evaluate direct mail tests
- Develop performance gap frameworks
- Lead direct mail analytics strategy across campaign lifecycle
- Partner with marketing and credit risk teams on optimization
Perks/Benefits
- Company holidays
- Dental insurance
- Employee assistance program
- Fitness reimbursements
- Flexible spending accounts
- Identity theft protection
- Life insurance
- Paid parental leave
- Paid time off
- Pet insurance
- Retirement savings plan
- Vision insurance
- Wellness programs
Skills/Tech-stack
AI Automation | Dashboards | Data Quality | Data quality monitoring | Experimentation | Machine Learning | Offer Optimization | Predictive Modeling | Propensity Modeling | Python | Quality monitoring | Response Modeling | SQL | Segmentation | Snowflake
Education
Bachelor of Engineering | Bachelor of Science | Master of Science
Roles
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