Associate Director, Graduate Enrollment Marketing – Enrollment Management
Pittsburgh, United States
USD 60K-77K (estimate) Entry-level Full Time
Tasks
- Apply SEO strategies to increase visibility
- Build and optimize graduate recruitment marketing plan
- Collaborate with academic admissions and marketing teams
- Conduct website performance and engagement reviews
- Define and report KPIs for recruitment marketing
- Develop and execute graduate enrollment marketing strategy
- Ensure brand and messaging consistency for campaigns
- Launch organic marketing initiatives across channels
- Manage graduate program website presence and user journey
- Manage paid media campaigns
- Manage personalized communication flows in Slate CRM
- Optimize campaigns using audience and keyword research
- Use enrollment data for segmentation and messaging
Perks/Benefits
- Childcare support
- Fitness center access
- Health insurance
- Paid time off
- Retirement savings program
- Transit bus pass
- Tuition benefits
Skills/Tech-stack
A/B | A/B Testing | Audience Segmentation | B testing | CRM | Campaign Optimization | Content Management | Email Marketing | Google Ads | Keyword Research | Lead generation | LinkedIn Ads | Marketing Analytics | Marketing strategy | Meta Ads | Paid media | Personalized messaging | SEO | Salesforce Slate | Web Analytics | Web Content | Web Content Management | Website Optimization
Education
Bachelor of Engineering | Bachelor of Science | Master of Science
Regions
Countries
States
Cities
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