Sr. Director Marketing Analytics Consulting
Chicago Illinois HQ (300 E. Randolph Street), United States
R
USD 146K-272K Senior-level Full Time
Tasks
- Advise marketing teams on data based strategy
- Analyze internal and external data
- Build performance reporting
- Communicate with executives and stakeholders
- Create scalable analytics solutions
- Deliver data-driven insights
- Develop customer insights
- Develop experimentation design
- Develop omnichannel measurement
- Forecast marketing performance
- Improve acquisition and retention
- Lead data-driven decision-making
- Lead marketing analytics strategy
- Manage departmental budget and resource allocation
- Manage marketing measurement capabilities
- Optimize marketing investments
- Oversee analytics professionals
- Perform Customer Journey Analytics
- Transform data into business recommendations
Perks/Benefits
- 401k savings plan
- Disability insurance
- Employee assistance program
- Hybrid work
- Paid Holidays
- Paid parental leave
- Paid time off
- Pension plan
- Supplemental life insurance
- Tuition reimbursement
Skills/Tech-stack
AI machine learning | Adobe Analytics | Attribution Modeling | Audience targeting | Campaign Optimization | Customer Data | Customer Insights | Customer Journey | Customer Journey Analytics | Customer Lifetime Value | Customer Segmentation | Customer data platforms | Data Analysis | Data Visualization | Data platforms | Experiment design | Forecasting | Google Analytics | Incrementality testing | Journey Analytics | Lifetime Value | Machine Learning | Marketing Analytics | Marketing Automation | Marketing Mix | Marketing Mix Modeling | Media Measurement | Mix Modeling | Multi-Touch Attribution | Multi-touch) | Omnichannel measurement | Performance reporting | Personalization | Power BI | Predictive Analytics | Propensity Modeling | ROI analysis | Tableau | Visualization platforms
Education
Bachelor of Engineering | Bachelor of Science | Master of Science | PhD
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