Snr Director, Product Marketing & Customer Insights – AI & Data Analytics
Hoboken (HQ), NJ, USA, United States
USD 160K-236K Executive-level Full Time
Tasks
- Build lead and develop product marketing and customer insights team
- Commission and synthesize market research
- Convert trials pilots and proof of concept to revenue
- Define and track product marketing metrics
- Develop buyer and user personas
- Develop value propositions and messaging frameworks
- Lead go to market strategy for new product launches
- Lead industry analyst engagement
- Manage Customer Advisory Boards
- Oversee sales enablement materials
- Oversee voice of customer research program
- Own competitive intelligence and market trends monitoring
- Own win loss analysis and recommendations
- Provide competitive landscape briefings
- Provide input on pricing packaging and bundling
Perks/Benefits
Skills/Tech-stack
Advisory Boards | Buyer persona | Buyer persona development | Competitive Intelligence | Customer Advisory | Customer advisory boards | Enterprise Sales | Enterprise Sales Enablement | Go-to-Market Strategy | Go-to-market | Loss Metrics | Loss analysis | Market Research | Market Strategy | Messaging | Packaging Strategy | Persona development | Pilot to Contract Conversion | Pipeline Management | Positioning | Pricing Strategy | Product Marketing | Proposition Development | Sales Enablement | Value Proposition | Value Proposition Development | Voice of Customer | Win Loss Metrics | Win-Loss analysis
Education
Master of Arts | Master of Business Administration | Master of Science
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