Head of Digital Experience & Conversion Rate Optimization (Remote)
Tasks
- Align acquisition strategy with product roadmap
- Architect pre conversion customer journey
- Build content engine for organic traffic
- Build landing page test and learn program
- Build measurement frameworks across full funnel
- Conduct competitive analysis
- Create real-time dashboards
- Define acquisition and performance metrics
- Develop SEO strategy
- Develop attribution models
- Implement analytics for visitor behavior and conversion likelihood
- Implement personalization strategies
- Lead experimentation culture
- Lead segmentation for prospects and at risk customers
- Manage email and SMS lifecycle programs
- Migrate website CMS
- Monitor algorithm changes and discovery platforms
- Optimize site architecture page speed and technical performance
- Optimize website conversion engine
- Oversee nurture campaigns and marketing automation
- Partner on post conversion product experience handoff
- Perform AI engine optimization
- Present performance updates and recommendations
- Provide customer insights for product decisions
- Run A B testing for acquisition funnels
Perks/Benefits
- Access to Company Services and Products
- Dental
- Flexible work arrangements
- Health and wellness benefits
- Medical
- Professional development budget
- Vision
Skills/Tech-stack
A/B | A/B Testing | Ahrefs | Attribution Modeling | B testing | Braze | Competitive Analysis | Conversion Rate | Conversion rate optimization | Email Marketing | Engine optimization | Google Analytics | Intercom | Landing Page | Landing page optimization | Looker | Marketing Analytics | Marketing Automation | Page optimization | Performance optimization | Personalization | Rate optimization | Real Time | Real-time Dashboards | SMS Marketing | Search Engine | Search engine optimization | Segmentation | Technical SEO | Unbounce | Webflow | Website performance | Website performance optimization
Education
Bachelor of Arts | Bachelor of Engineering | Bachelor of Science
Regions
Countries
States
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