Senior Lead, SEO & Answer Engine Optimization (AEO)
Tasks
- Build SEO and AEO measurement dashboards
- Collaborate with product engineering analytics and marketing teams
- Conduct keyword gap analysis and topical authority mapping
- Create content guidance for AI response optimization
- Define success metrics for AI visibility and citations
- Develop citation ready content with entities and evidence
- Educate stakeholders on modern search and AEO
- Ensure CMS templates support SEO and AEO best practices
- Implement schema markup and structured data
- Lead technical SEO for crawlability and indexation
- Manage priorities across internal and agency partners
- Monitor and optimize citation share in LLMs
- Own SEO and AEO roadmap
- Run A B tests and content experiments
- Track AI traffic sources and keywords
Perks/Benefits
- N/A
Skills/Tech-stack
A/B | A/B Testing | AEO | AI Search | AI search optimization | Ahrefs | Answer Engine Optimization | B testing | Brightedge | CRM | Canonical tags | Content Strategy | Conversion Rate | Conversion rate optimization | Crawlability | Engine optimization | Entity optimization | GA4 | Google Search Console | Google search | Indexation | Keyword Research | Marketers Automation | Personalization | Rate optimization | Robots Directives | SEMrush | Schema Markup | Screaming Frog | Search Console | Search Engine | Search Optimization | Search engine optimization | Site architecture | Structured data | Technical SEO | Topical Authority | Web Analytics | XML sitemap
Education
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