Manager of Customer Insights & Analytics
Tasks
- Automate daily and weekly reporting tools
- Build automated dashboards
- Collaborate on campaign planning and targeting
- Conduct marketing mix modeling
- Deliver quarterly customer deep dives
- Develop data and analysis calendar
- Ensure on time insights delivery
- Establish training and insight sharing cadence
- Improve full funnel marketing effectiveness
- Lead customer segmentation strategy
- Lead external data and analytics supplier relationships
- Lead quarterly customer qualitative research
- Lead team coaching and development
- Manage supplier contracts and deliverables
- Manage syndicated data sources
- Measure brand health
- Own monthly and annual budgeting process
- Produce monthly customer sentiment reporting
- Provide merchandising partners with insights
- Set analyst weekly priorities
- Track monthly budget performance
- Translate complex data into actionable decisions
- Uncover whitespace opportunities
Perks/Benefits
- 401k plan
- Bonus
- Dental insurance
- Disability insurance
- Educational assistance
- Employee assistance program
- Employee discounts
- Employee stock purchase program
- Equity
- Flexible spending account
- Health insurance
- Life insurance
- Paid Holidays
- Paid time off
- PerkSpot Access
- Retirement plans matching
- Vision insurance
Skills/Tech-stack
Brand Health | Contract Management | Cross-Functional Collaboration | Cross-functional | Customer Insights | Customer Segmentation | Data Literacy | Data Visualization | Data analytics | Data budgeting | Data dashboards | Functional collaboration | Marketing Analytics | Marketing Mix | Marketing Mix Modeling | Merchandising analytics | Mix Modeling | Project Management | Qualitative research | Reporting Automation | Supplier management | Syndicated data | Team leadership
Education
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