Director, Brand and Growth Marketing Analytics
United Kingdom, London
GBP 67K-100K (estimate) Executive-level Full Time
Tasks
- Analyze channel performance
- Define data engineering requirements for pipelines and dashboards
- Define marketing analytics vision and roadmap
- Design and implement A/B testing
- Design and implement geo lift testing
- Design and implement incrementality testing
- Drive budget allocation using analytics
- Establish measurement frameworks
- Evaluate analytics tools and platforms
- Forecast marketing performance
- Lead analytics models and experimentation
- Lead and mentor analytics team
- Own marketing data infrastructure strategy
- Present insights to executive leadership
- Standardize analytics methodologies and reporting
Perks/Benefits
Skills/Tech-stack
A/B | A/B Testing | Adobe Analytics | Attribution Modeling | B testing | CRM | Customer Acquisition | Dashboards | Data Engineering | Data Pipelines | Earned Media | Experimentation Design | Forecasting | GA4 | Geographic Lift | Incrementality testing | Looker | Marketing Analytics | Owned Media | Python | ROI optimization | SEO | SQL | Statistical Analysis | Web Analytics
Education
Related jobs
-
Director of Data Engineering GBP 114K-146KArtificial Intelligence | Auditability | Data Architecture | Data Engineering | Data GovernanceExecutive-level Full TimeLONDON, United Kingdom1d ago
-
Associate Director, Analytics GBP 75K-115KAsana | Brand Lift | Brand lift studies | Business Manager | Campaign ManagerDental insurance | Employee mental health awareness days | Employee resource groups | In-office events | Medical insuranceMid-level Full TimeLondon, United Kingdom1d ago
-
Campaign analytics | Data Modeling | Excel | Forecasting | Lead Performance MetricsCareer progression support | Flexible working time | Hybrid working | Learning and development | Monthly Wellbeing AllowanceMid-level Contract TemporaryCambridge2d ago
-
Director, Applied AI & Agentic Platform Engineering GBP 124K-169KAccess Control | Apache Spark | Apigee | CI/CD | CassandraEmployee assistance program | Hybrid work | Learning and development resources | Life insurance | Paid parental leaveExecutive-level Full TimeLocation(s): London, England, United Kingdom3d ago
-
Director, Analytics GBP 46K-50KCloud platform | Descriptive Statistics | Experiment design | Google Cloud | Google Cloud PlatformDental insurance | Employee mental health days | Medical insurance | Paid time off | Preferential partner discountsExecutive-level Full TimeLondon, United Kingdom3d ago
-
Director, Analytics (Measurement/T&L Program) GBP 46K-50KBrand studies | Cloud platform | Descriptive Statistics | Experiment design | Google AdsDental insurance | Employee mental health days | Medical insurance | Paid time off | Partner discountsExecutive-level Full TimeLondon, United Kingdom3d ago
-
Director - AI and Machine Learning GBP 100K-250KAI Governance | Agentic AI | Artificial Intelligence | Cloud Computing | Data ArchitectureCoaching and feedback | Global project exposure | Hybrid working | Learning and trainingExecutive-level Full Time17th Floor, 5 Aldermanbury Square, London, …3d ago
-
Associate Director – Advisory Analytics GBP 78K-95KAccounting standards | Artificial Intelligence | Customer Relationship Management | Customer relationship | Data AnalysisMid-level Full TimeCity, London4d ago
-
Digital Marketing Analytics Manager EXT GBP 40K-40KAPI Integration | Cloud platform | Cookie management | Data Quality | Data pipelineCareer Development Programs | Charity and sustainability initiatives | Discretionary bonus schemes | Flexible working | Generous travel benefitsMid-level Full TimeLuton, GB, LU2 9TN4d ago
-
CRM | Customer Acquisition | Customer Acquisition Cost | Customer Lifetime Value | DashboardingMid-level Full TimeLondon, England, United Kingdom7d ago
-
Attribution | Campaign reporting | Content Management | Content Management Systems | DashboardingAnnual leave | Dental care | Disney discounts | Employee resource groups | Free park entrySenior-level Full TimeGBR - 3 Queen Caroline Street, …7d ago
-
Director, Quantitative Data Operations GBP 110K-135KAnomaly Detection | Bond pricing | Data Automation | Data Documentation | Data QualityExecutive-level Full Time25 Cannon St, London Great Britain, …7d ago
-
Artificial Intelligence | Benchmarking | Content development | Data Analysis | Demographic analysisSenior-level Full TimeLondon - Commercial R7d ago
-
Applied AI ML Director GBP 124K-169KArtificial Intelligence | Data Engineering | Data Quality | Fine Tuning | Generative AIExecutive-level Full TimeLONDON, LONDON, United Kingdom7d ago
-
A/B | A/B Testing | B testing | CRM Analytics | DatabricksBirthday paid day off | Buy More Holiday Scheme | Cycle to work scheme | Enhanced maternity paternity adoption leave | Friends and family discountMid-level Full TimeLondon, England, GB8d ago
-
Director of Data Science GBP 100K-123KData Engineering | Data Modeling | Data analytics | Forecasting | Logistics optimizationCycle to work scheme | Employee assistance programme | Holiday purchase | Hybrid work pattern | Income protectionExecutive-level Full TimeHatfield, United Kingdom; London, United Kingdom8d ago
-
Global Head of Analytics GBP 46K-50KAgentic Workflows | Analytics methodology | Audience insight | Automation | Client ManagementExecutive-level Full TimeLondon, United Kingdom9d ago
-
Data analytics | Data sets | Econometrics | Large Data Sets | Large dataAnnual leave | Critical illness cover | Group pension scheme | Hybrid working | Life insuranceSenior-level Contract Full TimeLondon9d ago
-
Analytics Director GBP 48K-50KAnalytics | Business Intelligence | Dashboarding | Data Management | Data StorytellingFlexible workingExecutive-level Full TimeLondon - 10 Triton Street, United …9d ago
-
Head of Technology & Data Platforms GBP 120K-140KAnalytics | Artificial Intelligence | Cloud Computing | Data Engineering | Data analyticsCarer leave | Cycle to work | Discounts | Flexible benefits | Paid time offExecutive-level Full TimeAVIN UK - London - EightyFen …11d ago
-
AWS | Automated testing | Azure | Brandwatch | Data VisualizationCoaching and mentoring | Continuous learning programs | Internal and external training | Professional development | Supportive work environmentExecutive-level Full TimeLondon, United Kingdom16d ago
-
Data Analytics, Director GBP 46K-50KAutomation | Brand Lift | Brand lift studies | Cloud platform | Conversion Lift StudiesDental insurance | Employee mental health awareness days | Medical insurance | Paid time off | Preferential partner discountsExecutive-level Full TimeLondon, United Kingdom18d ago
-
Apigee | Avro | C++ | CI/CD | Cloud platformBonus programme | Cycle to work | EV Car Benefit Scheme | Education assistance | Employee stock purchase planExecutive-level Full TimeBelfast - Millennium House, United Kingdom24d ago
-
Associate Director, Data Science GBP 52K-64KAWS | Azure | Biomarker Discovery | Causal Inference | Causal MLHybrid workMid-level Full TimeUxbridge, United Kingdom24d ago
-
Director, Product Analytics GBP 130K-170KAnalytics engineering | Causal Inference | Cross-functional | Cross-functional leadership | Data ScienceExecutive-level Full TimeBerlin, Germany; Dublin, Ireland; EMEA, Remote; … R25d ago