Marketing Strategist, Graduate Enrollment - Smeal College of Business
Penn State University Park, United States
USD 65K-94K Entry-level Full Time
Tasks
- Analyze inquiry pools and create audience personas
- Analyze performance and optimize ROI
- Define content requirements for landing pages and ads
- Define nurture and yield campaign strategy
- Design journey logic and messaging frameworks
- Develop data-driven marketing plans
- Establish KPIs and measurement frameworks
- Execute email paid digital and retargeting campaigns
- Own program marketing reporting
- Partner with program managers on recruitment events and promotions
- Plan budget allocation across programs and channels
- Refine value propositions and positioning
- Run A B tests on messaging and landing pages
Perks/Benefits
Skills/Tech-stack
A/B | A/B Testing | Attribution | Audience Segmentation | B testing | CRM Integration | Campaign planning | Conversion Optimization | Email Marketing | Landing Page | Landing page optimization | Lead nurturing | Marketing Analytics | Marketing Cloud | Marketing strategy | Page optimization | Paid Advertising | ROI analysis | Retargeting | Salesforce Marketing | Salesforce Marketing Cloud | Value Proposition
Education
Bachelor of Arts | Bachelor of Engineering | Bachelor of Science
Roles
Manager | Marketing Manager | Marketing Strategist | Strategist
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