Head of User Acquisition, Robotics
El Segundo, California, United States
USD 225K-260K Executive-level Full Time
Tasks
- Apply AI tooling to creative targeting and bidding
- Build measurement stack for attribution and incrementality
- Build partnership and affiliate program
- Convert prospect data using email SMS and in product messaging
- Define lead quality and handoff SLAs
- Define user acquisition strategy and budget
- Lead ASO strategy
- Lead SEO strategy
- Lead and develop acquisition team
- Manage waitlist and pre order programs
- Optimize app store and platform discovery
- Own paid media across channels
- Run weekly growth review reporting
Perks/Benefits
- N/A
Skills/Tech-stack
ASO | Affiliate Marketing | App Store | App store optimization | Attribution Modeling | Audience modeling | Audience targeting | Bid Management | Bid optimization | CAC Analysis | CRM | Cohort Analysis | Connected TV | Creative Testing | Creator marketing | Demand Generation | Email Marketing | Google Ads | Growth analytics | Incrementality testing | LTV/CAC | LTV/CAC analysis | Lifecycle Marketing | Looker | MMP | Marketing Mix | Marketing Mix Modeling | Meta Ads | Mix Modeling | Paid Search | Paid Social | Partnership development | Predictive Bidding | Programmatic Advertising | Push Notifications | SEO | SMS Marketing | Store optimization | Tableau | TikTok Ads | Video advertising | YouTube advertising
Regions
Countries
States
Cities
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